Transcripta Bio's new visual brand language
Introducing Eigenfish: our new brand imagery
Eigenfish, depicted above, are mathematically generated images that we find reflect the innovative qualities of our scientific and computational approach to drug discovery. They have an organic quality that also evokes a sense of order and precision. Each individual Eigenfish is unique but they exist as part of a large family that share a resemblance and aesthetic.
Mathematically, Eigenfish are distributions of eigenvalues in the complex plane for a family of random matrices—in other words, a probabilistic window that reveals deep structure. We find analogies in this with how our platform reveals deep structure in cellular behavior, often using probabilistic methods.
Rather than selecting a single Eigenfish image as emblematic, we chose to embrace their full diversity, generating new ones on-the-fly to provide the visual fingerprint of Transcripta Bio when and where needed. In this way, Eigenfish embody the ethos of Charles Darwin’s famous quote: “from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.”
Acknowledgement to Simone Conradi
We’d like to graciously thank Professor Simone Conradi for his open source implementation of Eigenfish generation, which was the inspiration and starting point for our adaptation, and his generosity in allowing us to use his work to re-imagine the visual language of Transcripta Bio. We encourage you to explore his other work as well: